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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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real time bidding

  • Take advantage of the real-time creative opportunity

    17 September 2013

    There has been a lot of talk lately about advertising controlled by algorithms revolutionising online media, but is the creative side being forgotten? It is true that real-time advertising can use data to show the right message at the right time in the right place and at the right price, but currently advertisers are failing on the potential to show the right message. There is a legacy in online media of siloing the creative generation from the delivery. So even though real-time advertising presents the creative opportunity to personalise advertising messages based on data, (by using dynamic creative built in ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, real time bidding

  • The evolution of video ad serving

    03 September 2013

    Digital video ad spending is growing fast. PWC estimates spending on video ads served to PCs and mobile devices will reach $4.14bn this year, more than twice 2011 levels. By 2017, spending will more than double again, to $8bn.

    However, despite the increase in video ad volume, close to 80% of video ad serving is still done by agencies working directly with publishers. One reason is that the world of video publishers is still relatively small resulting in agencies choosing to do it themselves. Another is a perceived cost saving by working directly with the publisher.

    However, unlike video ads, ...

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    Posted by: Bloggers' Gallery

    Tags: Ad exchanges, Programmatic, real time bidding, Video

  • What does the future hold for TV?

    08 April 2013

    There has been a real buzz about online video advertising as TV moves into a digitally connected world. I caught up with some of the leading experts on the convergence between TV and online video and discussed the changing landscape of AV advertising and asked how programmatic trading is revolutionising how media is bought and sold.

    Daniel Knapp, Director of Advertising Research at IHS, points out that while there has been two crises in the advertising industry in the last three years, the TV industry has had no such crisis and has remained stable. This has been coupled with the ...

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    Posted by: Bloggers' Gallery

    Tags: Online, real time bidding, TV, Video

  • Mobile RTB in 2013: infographic

    06 March 2013

    Rubicom Project has been busy polling agencies to find out what the year ahead has in store for real-time bidding on mobile. Here's what they had to say:

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Infographic, real time bidding

  • RTB in Europe: 2012 in review

    09 January 2013

    2012 was the year that online advertising through real-time bidding (RTB) really started to take off in Europe with more and more big brands deciding to get on board with it. So much so, that the guys over at Infectious Media have pulled together a load of stats to create an infographic which gives you a round-up of all RTB activity in Europe during 2012, along with some predictions for what's in store for 2013. Check it out:

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    Posted by: Jenni Baker

    Tags: Online, real time bidding, Online advertising

  • A Marketer’s Guide to Real-Time Advertising

    22 May 2012

    You never know what is going to make a good blog post. By in large M&M Global readers can be fickle in the content they deem worthy to read on the site and share online – usually infographics are a sure bet as well as lists but one topic reigns supreme – online advertising and how you do it in the right way.

    Despite the fact that this post on ad exchanges is from last summer it is still regularly one of our most read blog posts due to the simplicity of how the topic is explained. So, up next ...

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    Posted by: Martina Lacey

    Tags: real time bidding, Demand-side platforms

  • State of the digital ad nation

    09 June 2011

    An insight into the digital advertising industry in 201, by Julia Smith


    10 years ago the digital advertising market was a simple place.  Trading of advertising happened in just two ways – direct between agency and publisher or direct between brand and publisher. Then five years ago a new element was added in the form of advertising networks and ad sales houses. They created an intermediary level between the buyer and the seller in two ways – either representing the publisher as their sales house or selling remnant publisher inventory to agencies or brands.

    Simple? Well at least it ...

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    Posted by: Juliet P. d'Arguesse

    Tags: real time bidding