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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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ROI

  • Embrace new formats as advertising bites back

    17 January 2014

    While many predicted advertising budgets would trickle along in line with the fluctuations of consumer spend, the industry has actually been surprisingly buoyant with the IPA Bellwether report predicting the UK advertising market will have its best year since the pre-recession days of 2008.

    Much of this year’s predicted 5.4% growth will come from mobile, though with key events such as the World Cup taking place, we’d also expect TV to have a strong year. However, it’s video formats and digital outdoor which will be the key winners.

    Digital out of home formats are key to the growth of the ...

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    Posted by: Bloggers' Gallery

    Tags: IPA Bellwether Report, ROI, 2014, Advertising

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