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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Egta deliver insights on the future of television and radio advertising

    29 January 2014

    Digital, social, mobile and connected: television and radio are the two media that offer the highest reach and efficiency by delivering quality content across an ever-wider variety of consumer touchpoints.

    An article by Franz Prenner, President of egta, with the support of the association’s Board of Directors.

    Debate around the audiovisual advertising industry in 2013 was punctuated by the language of digital convergence, cross-platform measurement, efficiency, real-time bidding and programmatic buying, conversations that will continue into 2014 and beyond. The global crisis of 2008 permanently transformed our industry. As we move on, it is clearly as important today as it ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Connected, Radio, Social, egta, Digital, Television

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