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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Social business

  • Social business: an infographic

    20 January 2012

    Social business is one of the big business buzzwords of 2012 but how many people actually know what it means?


    This explanatory infographic shows all the routes business has travelled in order to become more social. Yes, it’s about social media but it’s also about values, customers, collaboration, involvement and engagement.


    We define social business as the creation of shared value for everybody in a business value chain, including the customer and the communities they live in, online or offline. Social business has evolved from multiple sources and is taking business in a new direction. From the development ...

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    Posted by: Bloggers' Gallery

    Tags: Social business, Social, Technology, Marketing