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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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OOH

  • The future of OOH

    05 February 2014

    Last year saw Out Of Home (OOH) advertising revenues surpass the Olympic high of 2012 and this year looks set to be even stronger. Kinetic’s The Future of OOH report takes a fresh look at trends and predictions for the UK and highlights just how much change there is to come.

    Digital, which already makes up more than 22% of the overall OOH revenue, is set to increase rapidly and those with a strong digital component will undoubtedly grow quickest. Digital will change the face of high streets across the country – in the fast-growing retail OOH sector, Kinetic predicts ...

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    Posted by: Bloggers' Gallery

    Tags: Digital, OOH, Out-of-Home, Kinetic

  • Let’s get physical!

    10 May 2013

    Recent research suggests that people are more receptive to advertising messaging when they exercise. I (JB) caught up with Zoom Media managing director Alex Peacock (AP) to find out just why this is.

    JB: You’ve worked in fitness media for over 11 years. How has the consumer changed in that time?

    AP: More than any of us would ever have imagined, and I suspect we ain’t seen nothing yet! 11 years ago consumers watched TV in a linear fashion, one programme at a time, probably with other family members or friends - and TV ads were part of the deal. ...

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    Posted by: Jenni Baker

    Tags: OOH

  • How much do you know about the London Underground?

    03 October 2012

    There’s nothing we here at C Squared towers love more than a little bit of entertainment to break up our hectic days on the M&M Global desk and when this new game from CBS Outdoor UK landed on our desk in the shape of a poster, we just couldn’t drag ourselves away.

    Ready: CBS Outdoor’s ‘Look for Longer’ campaign is a cryptic game designed to test Londoners on their knowledge of London’s Tube network. The game (see below) will feature on social media, Virgin Media Wi-Fi on the tube and traditional out-of-home formats, all designed to keep commuters entertained while ...

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    Posted by: Jenni Baker

    Tags: Creativity, Online, Social, OOH, Gaming

  • OOH to OOO: The birth of out-of-oven media

    07 February 2012

    Contrary to what some believe, due to a certain feature that appeared in M&M last year under my watch, I am a big fan of out-of-home media. I would go as far as to say that OOH is my favourite platform.

    Why is it my favourite? Well due to all of the creative, engaging and sometimes somewhat outright absurd things that you can do with it. Case in point the current work that JCDecaux has done in the UK for McCain and its new Ready Baked Jacket Potato range. For those not familiar with the awesomeness that is a jacket ...

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    Posted by: Martina Lacey

    Tags: OOH

  • Who says OOH is dead?

    03 August 2011

    Barclays are doing it in London, now Mastercard is following suite in the Big Apple...

     

    This week saw the launch of Mastercard’s ‘Check-in to the Ballgame’ campaign, which is part of its larger ‘Priceless New York’ campaign that launched in July.

    Twenty seats from the old New York Yankees stadium have been dotted around in popular locations throughout the city. Passers-by are asked to check-in from those locations via Facebook Places for a chance to win two VIP tickets to a Yankee game, by scanning a QR code which leads people straight to the Facebook Places page. Lucky winners ...

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    Posted by: Jenni Baker

    Tags: Social Media, OOH, Facebook

  • “A horse! A horse! My kingdom for a horse!”

    19 July 2011

    Stop horsing around and get a load of this... These paper-crafted horses popped up on the streets of London to promote a new upcoming band called ‘Dry the River’.

    The 3D horses are a superb example of creative out-of-home advertising and illustrate how such a simple idea can work wonders at grabbing your attention. It also goes to show that when a brand [in this case a band] is restricted, be it by a small budget, lack of technology etc., they are forced to think outside the box. And the result: Fantastic!

    “We thought it would be interesting to make ...

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    Posted by: Jenni Baker

    Tags: Creativity, OOH

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