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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Superbowl

  • Be more Oreo: How brands can emerge victorious from this year’s Super Bowl

    14 January 2014


    Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last year’s Super Bowl. I’m sure we weren’t the only ones, as 15,000 people retweeted Oreo’s original post on Twitter following a blackout during the big game. 

    As you may recall, one of the most memorable aspects of Super Bowl XLVII last year between the San Francisco 49ers and Baltimore Ravens occurred not on the field, but off of it. Shortly after Beyonce and the rest of Destiny’s Child rocked the stage at ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Superbowl, Oreo, Dunk in the dark

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