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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Ad Spend

  • Festival of Media 2014 Highlights: It’s all about transparency

    14 April 2014

    Photo: ‘Getting with the brand programme’ panel session with DataXu Chief Executive Officer & Co-Founder, Mike Baker, at Festival of Media Global

    As presenters and delegates at last week’s annual Festival of Media Global were voicing concern about the issues surrounding transparency and its growing importance in the digital advertising industry, the IAB UK announced that UK digital ad spend is up 15% year-on-year to £6.3bn and the IAB US revealed a new milestone; internet advertising is now bigger than TV advertising. Adding to these timely statistics, the IAB observed that “To scale the market and create value for ...

    Comments (3) | Permalink

    Posted by: Bloggers' Gallery

    Tags: DataXu, IAB, Transparency , Ad Spend, Festival of Media Global

  • Ad exchanges explained - at last!

    28 January 2013

    I wanted to share this little gem from the M&M Global blog archive – (it was first posted back in June 2011!) But what I find so interesting about this is that despite the industry coming on leaps and bounds since then – and with so many more players now in the market – the fundamentals are still the same and they have a much bigger part to play in the digital marketing mix. But do we really know what an ad exchange is and how it all works? Do we really understand RTB? If you’re still unsure about how ...

    Comments (19) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Ad exchanges, Demand-side platforms, Ad Spend

  • R.E.S.P.E.C.T

    04 December 2012

    Off the back of its recent study looking at consumer attitudes to mobile advertising, Millward Brown has identified seven key points for marketers to help optimise the effectiveness of mobile ad spend, all of which can be summed up in the words of Aretha Franklin: RESPECT.

    Relevance: Mobile content needs to be tailored specifically to the target audience and in the correct context ie. No-one wants to receive a Ben & Jerry’s voucher when it’s raining outside.

    Engagement: In moments of downtime, mobile can provide the opportunity to engage deeper with consumers. The key is to signpost these ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Advertising, Ad Spend

  • Why are major US brands increasing their spend on TV?

    10 November 2011

    For years we have heard how TV’s power is being eroded by digital video recorders (DVRs) and alternative digital media. So how come The Association of National Advertisers (ANA) reports that 47 percent of major U.S. brand owners have increased their TV advertising budgets in the last two years?

    I continue to believe that TV is unique in its ability to combine the compelling nature of video with broad reach. And it seems like I might not be alone.

    Quoted in the ANA’s press release, Bill Duggan, Group Executive Vice President of the ANA states:

    There was much chatter in ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: TV, Ad Spend

  • It is no longer about costs. It is about costs.

    14 September 2011

    Are agency rosters getting harder to manage or easier? 

    (the picture is not a clue btw, honest)

    Earlier this month I heard again another very senior marketer ask a room of people (other very senior marketers) how to best manage a large roster of agencies. This is a big question, and in our experience becoming increasingly frequently asked. It's advisable (for sanity's sake)to consider this a simple problem rather than a complex one. 

    I believe the issue has two elements, firstly to get agencies aligned and focused enough to be able to collaborate in a constructive way that does not ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, pitches, Remuneration, Measurement, ROI & effectiveness, media costs, Ad Spend

  • 2012, new business and the shape of my Jacuzzi

    07 September 2011

    This month we've seen what some are calling the beginning of a double dip recession, although nobody has actually dared say that out loud. America's credit has been downgraded for the first time and they’re pulling money out of Europe, the Eurozone is causing nervousness by not adequately addressing the issues in Greece, Portugal et al putting huge pressures on Germany and France economies and their confidence to the point where the Euro itself is at risk. Alongside this, various agencies have also naturally scaled back their growth forecasts for this and next year and some large brands are starting ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, auditors, pitches, Ad Spend

  • Making your media money work harder

    30 August 2011

    by Bob Nash

    ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. So said the American advertising pioneer John Wanamaker nearly a century ago – and today a modern version of this problem is causing today’s marketers bigger problems than ever.

    The trouble is this: as we all develop ever-more complicated multi media campaigns, it becomes exceptionally difficult to assess exactly which elements have the biggest effect on the campaign as a whole.

    Finding a solution for this problem can make a huge difference. Because, if you can assign a value ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Ad Spend

  • From Hollywood to Madison Avenue

    22 June 2010

    Views on the first day at Cannes from Jimmy Maymann, founder and executive chairman at goviral

    First up was of course our own seminar, a tale of how brands are increasingly beginning to acknowledge the role online video can play throughout the funnel and how creative agencies simultaneously have lost the monopoly on creating content. Nokia joined us on stage to share their experiences shifting video from being an occasional viral campaign into what they call a dandelion approach to content with weekly editorial meetings.

    Creative agencies need to realise that content can come from many sources, that we are ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Content, Ad Spend