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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Cross Screen Content

  • Cross Screen Content – do or die

    19 May 2014

    Did you know that 36% of the top 100 UK brand’s sites aren’t mobile optimised? A recent study from Internet Advertising Bureau (IAB) shows that many brands are still dragging their feet when it comes to mobile.

    There is no doubt about it, brands are missing a trick if they don’t deliver a good quality mobile experience. Brands need to be exploiting this platform and jump at the chance to be in front of eyeballs everywhere, at any time.

    Consumers expect to, at a tap of a button, make a transaction and purchase whether it’s at home or on the ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Cross Screen Content