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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Multi-platform

  • A wake up call for brands, agencies and publishers

    27 June 2013

    The way people read magazines has undergone a fundamental transformation over the last few years, with growing numbers now choosing to read their favourite titles on a tablet or smartphone.  

    The problem is that this relatively sudden shift in consumer behaviour has caught publishers off guard, with a recent report from Monotype Imaging revealing the shocking news that 93% of the top 100 consumer magazines have no cross-platform offering. Worse, only 25% of those publishing on iPad were fully optimised for any tablet. 

    So what is behind this situation and what should brands, agencies and publishers be doing ...

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    Posted by: Bloggers' Gallery

    Tags: Multi-platform

  • Why TV advertisers should embrace the second screen

    04 June 2013

    With 75 - 85% of viewers using second screen devices while they watched TV in 2012 and a growing percentage of viewers watching TV in a non-linear fashion, advertisers are understandably concerned that eyeballs are moving away from their content. Gone are the days where we have to sit through ad breaks waiting for our favourite show to come back on; instead, we’re either fast forwarding through the commercials, or turning to our phone or tablet to keep us occupied while the ads – and of course, the shows themselves - run.

    While the impact of these two trends should ...

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    Posted by: Bloggers' Gallery

    Tags: Multi-platform, Second Screen, Smartphone

  • Highlights from MWC 2013: 'The new complexity'

    26 February 2013

    This year's show promised us a new mobile horizon and whether it’s the buzz around Mozilla’s Firefox OS, Samsung’s Galaxy Note 8 or Ericsson’s web communication demo, they all point to a shift that we’re calling ‘the new complexity’.

    Consider how many devices have recently converged: A phone used to be a phone; then it became a computer. The tablet used to be a smaller computer; now it's also a phone. Your web browser now lets you make calls using IP. Your dedicated camera is becoming a sharing hub, controlled from your smartphone. Your watch tells you how many ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Multi-platform, M-commerce

  • Sunny and disruptive: Outlook for retail industry in 2013

    15 January 2013

    2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street stores shutting their doors permanently. By contrast, the online high street saw resilient growth. In fact, the latest figures of the annual IMRG e-Retail Sales Index have revealed that online sales in November are up 18% from last year as the festive rush has encouraged consumers to reach into their digital pockets. So 2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013?

    Here are some thought starters or perhaps predictions for 2013:

    Mobile

    The ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, NFC, Multi-platform, Data, Retail, M-commerce

  • Ad tech and the art of the alchemist

    20 November 2012

    The traditional quest and obsession of the alchemist was to transmute lead into bright shining gold, a task in which they all ultimately failed. A similar scenario is playing out in the ad technology world as businesses claim the technologies they have developed for one clear purpose – monetising low value inventory – can become technologies for helping sell high-value, guaranteed premium inventory.  

    The premium world is crying out for technologies that can help save time, automate processes to eradicate manual approaches, remove complexities and ensure the whole process around buying and selling premium inventory runs more smoothly. The ...

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    Posted by: Bloggers' Gallery

    Tags: Multi-platform, Online advertising

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