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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Brands

  • Brands need newsrooms

    03 June 2014

    So was it true or was it false? Either way, Business Insider’s story that it took 45 days for agency Huge to produce one tweet for cheese client President got the wider media talking.

    Whatever the accuracy of the article, it signals an important issue for brands and their agencies. Everyone knows that in the world of always-on, the old rules of engagement don't apply. As a brand, you have to be always on, too – you have to be in step with the agile and spontaneous behaviour of your audiences.

    But what is less appreciated by big brands is ...

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    Posted by: Bloggers' Gallery

    Tags: Brands, Wardour

  • How brands can create better customer brand loyalty

    13 January 2014

    In an ever-competitive market where consumers are now shopping smarter, brand loyalty is more important than ever. With the ability to price-compare every purchase, brands need to ensure that their customers stay loyal in order to keep profits ticking over. The key to long-term loyalty is to understand the changing life-stages.

    Brands seeking to build long-term customer loyalty need to understand how people moving through different life stages will have changing needs, influences and values - and how these will affect their relationship with the brand itself and the purchase decisions they make.

    The key is to focus on what ...

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    Posted by: Bloggers' Gallery

    Tags: Brand Loyalty, Brands

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