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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • Putting the spotlight on B2B innovation

    10 October 2013

    Many in international media will be familiar with Innovation Media Consulting, who produce on behalf of FIPP, the Innovations in Magazines World Report, an insightful annual guide featuring case studies of innovation in magazine media companies.

    The report features case studies that show demonstrable results, innovative new digital products and platforms and examples of how print and digital media complement each other.

    Innovations mag

    B2B Syndicate sat down with Innovation Media Consulting senior director, John Wilpers after his recent presentation at the 39th  annual FIPP World Congress. Wilpers shared of B2B media innovation, and how B2B media companies can serve ...

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    Posted by: Bloggers' Gallery

    Tags: Digital, Integration, Print

  • The problem in the Middle East

    21 May 2012

    Last week I was invited to the Middle East Media Forum put on by Adnative. The briefing brought together an interesting mix of stakeholders from the Middle East who spoke about the opportunities in the region for advertisers and squashed some possible misguided assumptions about the population in the region.

    HSBC’s global head of media Suresh Balaji spoke about how to target the business elite in the Middle East and why marketers shouldn’t ignore the region. Online media owner Zawya and mobile specialists InMobi peddled their wares and banged the drum for digital in the Middle East – both talking ...

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    Posted by: Martina Lacey

    Tags: Measurement, Print, Measurement, ROI & effectiveness

  • News of the World – telling your Coulson from your Murdoch

    13 July 2011

    There is a great article in this week’s Newsweek about the News of the World hacking scandal and the potential fallout for News Corporation written by Carl Bernstein – the king of covering a scandal and potential cover-up.

    In an ode to Carl the cover story is even called ‘Murdoch’s Watergate’.

    However, while the feature is great – not too long, to the point and insightful – the accompanying ‘World Web’ graphic at the bottom of the piece is a little more puzzling.

    Is it me or does Andy Coulson look exactly the same as James Murdoch – even ...

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    Posted by: Martina Lacey

    Tags: Print

  • Who's better CNN or BBC World News?

    24 March 2011

    Now is your chance to decide!

    Last year National Geographic was crowned the most creative of the TV bunch and Google the best ROI provider of the online players, now it is time to tell us who is the best in 2011.

    M&M’s industry wide survey aims to understand more about the international media landscape as part of its remit to report upon and inform the international media community.

    The linked survey below is designed to uncover attitudes towards different media channels in 2011, analyse spending trends and understand how different media owners are evolving in an increasingly complex media ...

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    Posted by: Martina Lacey

    Tags: Creativity, Online, Agency/ client relationships, Reputation, Print, TV, Remuneration, Consumer insight

  • Retro books and modern technology

    24 February 2011

    Books are taking a bit of a kicking at the moment. E-readers, Kindles, Nooks and iPads have elevated the e-book from minority technology to widely adopted phenomenon. Amazon.com famously reported that sales of e-books out performed new hardback releases for the first time in 2010.

    So for perhaps the first time since the creation of television, books as form of media have a serious rival. The question now for traditional publishers is – how can books ensure they appeal to consumers hungry for more digital devices and content?

    Arguably, one of the strongest USPs of a book is its tactile ...

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    Posted by: Josh Colley

    Tags: Print

  • Defending the Canadians

    23 September 2010

    As the resident Canadian on the M&M Team it is often up to me to defend anything that is said about or comes out of Canada, such as why Canada is not actually “US light” and why maple syrup tastes amazing on everything!  

    However, this time I hang my head in shame.

    Toronto – my old stomping ground – is currently in the middle of a monumental mayoral race. It has all the usual characters running, the cynic, the do-good liberal and crazies on the side. It also apparently has a mafia boss, or a mayoral candidate that would ...

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    Posted by: Martina Lacey

    Tags: Print, TV

  • What!?! Murdoch isn’t a Commie Loving Lefty?

    18 August 2010

     Rupert Murdoch

    To my shock and horror it was revealed today that Rupert Murdoch’s New Corporation donated $1m to the Republican Governors Association (RGA) in the US. I don’t know about you but I never saw News Corporation as the type – you know, Conservative leaning.

    The donation will support the candidates running in the up and coming November elections.

    Understandably this donation has come under fire due Murdoch’s mammoth influence on the US and for that matter the international media landscape.

    The executive director of the Democratic Governors Association, Nathan Daschle, has been quoted as calling the donation “stunning”, mostly ...

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    Posted by: Martina Lacey

    Tags: Online, Print, TV, Sponsorship

  • Times readers have vanished! I wonder why?

    17 August 2010

     Times cover image

    The revelation that the Times and Sunday Times have lost 1.2million readers since it started charging for content doesn’t come as much of a surprise.

    A business model which charges people for something which they can get elsewhere for free is hardly going to work, but News International have gone completely silent since the paywall went up, failing to release any figures on what’s happening on the other side of the wall. There silence is ominous- the less they say about how the pay wall is working, the more people will talk.

    The latest figures come from Comscore, and ...

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    Posted by: Martina Lacey

    Tags: Business models, Print

  • What race is your editor?

    29 July 2010

     Essence Magazine cover image

    Well mine is white, and it is never really an issue here at M&M. However, Essence magazine has just hired a white fashion editor in the US and it is causing all sorts of controversy.

    The 40 year old publication is a lifestyle and fashion magazine that caters to and celebrates black women, and now it has its first white editor.

    According to Essence’s editor-in-chief Angela Burt-Murray, Elliana Placas joined the publication six months ago to run the fashion section on a freelance basis, proved her worth, and has since been hired permanently.

    The brouhaha over Placas’ appointment started ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Print

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