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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Cannes 2014

  • Fear of Missing Out (FOMO)

    19 June 2014

    Photograph: Getty Images

    Contrary to popular opinion the Cannes Lions Advertising Festival is not all St Tropez tanning oil, yacht parties and the consumption of copious amounts of alcohol - well nearly always...

    In fact this year's festival - something which has been happening over the last few years - was split into two distinct camps. The seminar content in the main arena, and the endless parties and networking events along the Crossiette.

    This is not necessarily a bad thing, but you do feel a little sad that the education, sharing of content and general industry learning is now almost ...

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