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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Email Marketing

  • Email marketing 2.0

    15 May 2014


    Despite the rise of new technologies and techniques, email remains one of the most effective tools in any marketers’ toolbox. But as consumers grapple with increasingly bulging inboxes, marketers need to get smarter about overcoming spam prejudices to drive conversion – welcome to email marketing 2.0 says Luke Griffiths, Head of European Marketing Solutions at eBay Enterprise.

    Promoted tweets, video pushdowns, flash mobs – there have never been more ways for marketers to grow their audiences and engage their customers. But while a dancing pony might spark a conversation, the humble email continues to be the king of conversion.

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