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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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auditors

  • The future of global digital media trading standards

    09 April 2013

    The International Federation of Audit Bureaux of Circulations (IFABC) was founded in 1963, long before the advent of digital publications, and was set up to establish an international set of rules to standardise circulation measurement, providing the media industry with reliable data for print media on a global scale, enabling cross-country planning. However, despite its print roots, the IFABC was quick to recognise the digital shift 15 years ago and has been working to accommodate these changes in the media landscape.

    The speed of change over the last few years has been rapid and unrelenting. The global media industry is ...

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    Posted by: Bloggers' Gallery

    Tags: auditors, Digital

  • 2012, new business and the shape of my Jacuzzi

    07 September 2011

    This month we've seen what some are calling the beginning of a double dip recession, although nobody has actually dared say that out loud. America's credit has been downgraded for the first time and they’re pulling money out of Europe, the Eurozone is causing nervousness by not adequately addressing the issues in Greece, Portugal et al putting huge pressures on Germany and France economies and their confidence to the point where the Euro itself is at risk. Alongside this, various agencies have also naturally scaled back their growth forecasts for this and next year and some large brands are starting ...

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    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, auditors, pitches, Ad Spend

  • $3bn GM global media review: cost-cutting or cost-management?

    26 August 2011

    You’ll no doubt have found it hard to miss the news that this week General Motors announced a review of its global media spend, estimated to be in excess of $3bn. The business is currently split regionally, there is no suggestion yet that this is a consolidation and we don’t yet have sight of the broad brief. I found it interesting that much of the debate and discussion when this was announced was the assumption that this was inevitably a “pre-double-dip” cost-cutting exercise which many accused Unilever and Vodafone (amongst others) of conducting in 2009 as the first recession ...

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    Posted by: Tom Denford

    Tags: consulting, auditors, pitches, media costs

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