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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Integration

  • Putting the spotlight on B2B innovation

    10 October 2013

    Many in international media will be familiar with Innovation Media Consulting, who produce on behalf of FIPP, the Innovations in Magazines World Report, an insightful annual guide featuring case studies of innovation in magazine media companies.

    The report features case studies that show demonstrable results, innovative new digital products and platforms and examples of how print and digital media complement each other.

    Innovations mag

    B2B Syndicate sat down with Innovation Media Consulting senior director, John Wilpers after his recent presentation at the 39th  annual FIPP World Congress. Wilpers shared of B2B media innovation, and how B2B media companies can serve ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Digital, Integration, Print

  • The great roster duplication challenge

    05 October 2011

    Think hiring an agency makes a marketer's life easier? Think again…


    Earlier this year ID COMMS had an audience with an extremely senior FMCG marketer in Europe, on route to our meeting we pondered what some of his biggest challenges might be: activating around the Olympics, portfolio management, creative excellence, navigating through user generated content and what it was doing to his brand. He certainly has an exciting role encapsulating all of these great marketing conundrums and more yet when we asked him directly what seriously keeps him awake at night the answer was none of those things. 

    What preoccupies ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Integration, collaboration

  • Treat integration like partnerships

    20 April 2010

    Cisco’s Andrew Sibley warned brands that integration is not something that you can simply offload to agencies. It is something that needs to be managed at the brand level with the support of an agency. If the concept is not grasped, and fully understood in-house it will not succeed.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Integration

  • A few of Doug Scott’s rules of co-creation

    20 April 2010

    1. Content creation is a sprint, consumer engagement is a marathon
    2. Own the conversation, don’t rent the story - brands should not depend on the 30 seconds in between someone else's time to reach consumers
    3. Socialisation is the new syndication
    4. Data fuels knowledge which informs creative
    5. Collaboration is more than a two team sport - everyone needs to be involved in the development in programs in order for them to be successful

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Integration

  • The future of the media agency?

    20 April 2010

    When referring to Vivaki’s Jack Klues’ comments on day one about the future of the media agency, Fielding declared that he had the same conversation with Jack 10 years ago and nothing has changed. However, he did concede that the issue of integration is as big an agency issue as it is a client one. He also praised Coca-Cola for its Integrated Marketing Communications.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Integration, Agency Developments

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