About M&M Global

M&M Global – Global village for media and marketing

M&M Global offers data, insight and analysis to help media and marketing professionals effectively compete in the global advertising marketplace.

For more than 25 years, M&M Global has provided valuable commentary on the changes occurring in the media landscape, helping advertisers and their agency and media owner partners decipher what’s happening and what they should do next.

Issues such as cost, creativity, effectiveness, fragmentation, convergence, business models, measurement and growth affect everyone in the business, regardless of where they are based. These form the "global unifying themes" of M&M's content.

Within that, M&M Global delivers insight through seven content strands, each catering to a different aspect of the business and delivered across all platforms.

Brought to you via a website, Google Currents, weekly newsletter and events throughout the year, M&M Global is your trusted and indispensible guide through the world of international media and marketing.


The strands explained

Insight

The best industry thinking and M&M insight

Global Accounts

Tracking brands, agencies and business wins

International Media

Profiling the international media owners

Media Passport

The lowdown on local media landscapes

Globeshift

The shifting balance of economic power and its impact on business

Professional Development

Promoting better training and understanding

Community

Focusing on the people behind the headlines

The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.

Editorial Board

Maarten AlbardaMaarten L. Albarda, vice president, global connections, AB-Inbev

 

Sue ElmsSue Elms, vice president, global media, Millward Brown

 

Marcel FenezMarcel Fenez, global Entertainment and Media leader, PricewaterhouseCoopers


Johan JervoeJohan Jervoe, vice president, Sales and Marketing Group, Intel


Steve KingSteve King, global chief executive, ZenithOptimedia


Alan RutherfordAlan Rutherford, global president, IAA

 

To view other key editorial contributors and partners, click here