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Media & Marketing White Papers

The best research and white papers collected from key industry stakeholders, including agencies, media owners and research companies.

Improving media performance Improving media performance 13 November 2012 - Ebiquity have put together a series of media best practice reports. Content includes actionable advice, tips and case studies to help improve your media performance. Piecing together agency success Agency insight Piecing together agency success 13 December 2010 - M&M looks behind the scenes to find out why MediaCom has won the title of Agency of the Year at the M&M Awards for two years running. The multi-screen phenomenon Consumer insight, Digital The multi-screen phenomenon 08 November 2010 - Anita Caras, Microsoft Advertising’s head of research, EMEA explains why it’s time for advertisers to sit up and take notice. Insights into tourism branding Ad sector insight Insights into tourism branding 16 September 2010 - This report from CNN's Tourism Advertising Solutions and Knowledge (TASK) group offers insight into tourists as 'unofficial diplomats' and representatives of their nation. World Cup 2010: did it give marketers results? Ad sector insight World Cup 2010: did it give marketers results? 16 September 2010 - Marketers had an opportunity to not only promote their brand, but to demonstrate their support for the games, and this Ipsos research looks at how consumers reacted to World Cup ads. Coca-Cola tops Best Brand rankings Ad spend Coca-Cola tops Best Brand rankings 16 September 2010 - Coca-Cola retains its position at the top of Interbrand’s Best Global Brands ranking, as BP crashes out. Consumer Electronics Purchasing Behaviour Research Ad sector insight Consumer Electronics Purchasing Behaviour Research 11 August 2010 - Consumer electronics research company KYP explores the purchasing behaviour of British consumers. Leveling the Playing Field Consumer insight Leveling the Playing Field 21 July 2010 - The Boston Consulting Group (BCG) reports on upgrading the wealth management experience for women. Video marketing for web Video Video marketing for web 15 July 2010 - Blue Chew Digital's client service director Lee Walker talks advertisers through the basics of video for web. Back on track? Sponsorship Back on track? 12 July 2010 - PricewaterhouseCoopers offers its outlook for the global sports market to 2013.
 

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